The Internet provides unprecedented opportunities for the collection, processing, and sharing of information from and about consumers. As rapid changes in information technology have created an array of new means to collect and use personal information, the risks of abuse of such information have risen exponentially.
We provide strategic advice on the full range of domestic privacy and security laws affecting Internet marketing and eCommerce, including protocols that secure your data platform to ensure the safety of consumer information. The firm provides strategic counsel with respect to applicable privacy and security laws and regulations, including, but not limited to:
- Do Not Track and Google Analytics Advertising Disclosures;
- The Controlling the Assault of Non-Solicited Pornography and Marketing Act: sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to opt-out of receiving emails, and spells out tough penalties for violations;
- The Gramm-Leach-Bliley Act: pertains to companies that provide financial services or that receive marketing leads from such institutions and protects the privacy of financial data;
- The Health Insurance Portability and Accountability Act: protects against the disclosure invididual health information;
- The Children’s Online Privacy Protection Act: limits how companies may collect and disclose childrens’ personal information; and
- The Telemarketing Sales Rule: regulates commercial telemarketing calls.
For guidance regarding online privacy issues, an Advocling privacy attorney can provide experienced counsel pertaining to the use of emerging technologies that can enable a company to comply with these obligations without sacrificing its ability to compete in a marketplace where personal information has great value.